ftwayneheaderjuly2019

 

Station Profile

 

train no 3d

Format & Call Letters

Soft Rock/Adult Contemporary -  WWFW FM

Format Description

103.9 SUNNY FM plays the songs that were missing in Fort Wayne radio.

103.9 SUNNY FM plays the songs that radio forgot about. Today’s Soft AC station plays feel-good music from the 70’s through today. Variety, without the loud stuff. 103.9 SUNNY FM plays hit songs that were the soundtrack to the workday for decades, and it’s the perfect “at-work” station today.

103.9 SUNNY plays Mainstream Adult Contemporary, perfect for the workday featuring an enormous amount of variety and family-friendly programming. 103.9 SUNNY FM is welcomed in professional offices, restaurants, and retail stores.

103.9 SUNNY FM targets consumers with a high disposable income. Reach 21,700 consumers each week with 103.9 SUNNY FM.

elton john no 3d

Target Audience: 103.9 SUNNY FM is targeted for women 25-54 with the core being Women 25-49 and Woman 35-44 who want to hear a broader range of music from the decades when they were growing up into their adult lives.

The adult female consumer is one of the most lucrative groups for local retailers and other businesses to reach.

Artist Profile:103.9 SUNNY FM is full of great hits from core artists like Katy Perry, Bon Jovi, Matchbox 20, Adele, Michael Jackson, Maroon 5, Alanis Morissette, Justin Timberlake, Pink, Journey, Kelly Clarkson and more.

103.9 SUNNY FM  continues to dominate in its target demo.

Get exposure to thousands of affluent customers each week with 103.9 SUNNY FM.

Demographic Profile

woman carkeys 3

103.9 SUNNY FM  listeners have spending power.

Age: 103.9 SUNNY FM  targets woman in the prime 25-54 demographic.

Listener Profile:

Ages: 18-34 26.2%
Ages: 18-44 34.7%
Ages: 25-54 55.4%
Ages: 35-64 45.2%

Gender: Females 12+ favor 103.9 SUNNY FM.

-  58% of 103.9 SUNNY FM are female, 42% are male.
- The majority of this important demographic falls significantly into the 25 to 55 age group.

Household Income: 103.9 SUNNY FM listeners have high earning power.

Occupation: 103.9 SUNNY FM  targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

education

Education: 103.9 SUNNY FM  listeners are well educated.

- Over 20% Completed college or more.
- Over 27% Have completed some college.
- Over 33% Completed high school.
- Over 50% of 103.9 SUNNY FM  listeners have attended college. 

family 14Number of people in household under 12 years of age:

- None 63%
- One 21%
- Two 10%
- Three or More 4%

103.9 SUNNY FM  listeners are in their prime earning and spending years.


Lifestyle Profile

103.9 SUNNY FM  targets affluent homeownersA huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

construction 10

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects.

103.9 SUNNY FM  listeners are huge shoppers with purchasing power.

103.9 SUNNY FM  Listeners

103.9 SUNNY FM's format allows advertisers to reach a large consumer group that can’t be reached with any other station.

couple shopping 13

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, and HDTVs.
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
- Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoyed going out to restaurants often every month. Almost 90% went out in the past month.
- Purchased men and women's clothing, children clothing, men's and women's shoes, and accessories.

Investments103.9 SUNNY FM  targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities103.9 SUNNY FM  attracts listeners who are actively participating in exercise and fitness, biking, golfing, gardening, and hiking. 

103.9 SUNNY FM  listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

103.9 SUNNY FM  listeners are in their prime income and spending years.

Here's Why 103.9 SUNNY FM  Targets Women

woman 6580% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.


The Murphy Sam & Jodi Morning Show Weekday Mornings on 103.9 SUNNY FM

fortwayne morning2Murphy Sam & Jodi get your day started 5am-9am Monday to Friday on 103.9 Sunny FM. We feature relevant and compelling content for today’s 25-54 female.

Murphy Sam & Jodi has blended role defined character with pop culture and listener participation to create an emotional connection with listeners. Jodi is today’s mom juggling kids, family, work, and friends. Murphy is her husband, and Sam is the guy who stirs it up. Every day is an unexpected blend of the day’s pop culture.

Murphy Sam & Jodi has blended role defined character with pop culture and listener participation to create an emotional connection with listeners. Jodi is today’s mom juggling kids, family, work, and friends. Murphy is her husband, and Sam is the guy who stirs it up. Every day is an unexpected blend of the day’s pop culture.

Start your day with the Murphy Sam & Jodi Morning Show Weekday Mornings 5 AM to 9 AM on 103.9 SUNNY FM.

 

radio 41

Sponsorship Opportunities
• Murphy Sam & Jodi Morning Show 
• Studio Sponsorship 
• News, Weather & Traffic 
• All-music Mondays (8:30am-6pm) 
• All 80’s Weekend 
• John Tesh Radio Show M-F 7p-12m

 

103.9 SUNNY FM  Coverage Map
Bigger Signal, Bigger Coverage Area, More Listeners

ftwaynemapsunnydec2016

 

To Learn More How Radio Can Help
Grow Your Business Click Here

 ftwayne AdamsRadioGroup   

  

  

tile get-the-report-free

SPECIAL RATES AND OFFERS

thumbs cropped

Find out about our cost saving packages and current advertising specials.

For more info Click here

GET A FREE DEMO

SnipImage22

Considering radio? Would you like to hear a FREE demo radio commercial designed to help grow your business?  Our marketing specialists will write, produce, and voice a custom commercial for your business and email it to you, for FREE, no strings attached.

For more info click here.

GROW YOUR BUSINESS

img shoppers-cropped

If you're looking to quick start sales we can help. We offer a number of affordable marketing packages designed to help you grow your business.

For more info: Click here

WE LIVE HERE

banner about-us

As members of the community we feel it's important to support our local small businesses. Together we can build a better community!

For more info: Click here