Station Profile


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Format & Call Letters

Soft Rock/Adult Contemporary -  WWFW FM

Format Description

103.9 SUNNY FM plays the songs that were missing in Fort Wayne radio. We're the only Adult Contemporary Station in Fort Wayne playing "An upbeat variety of the 80's til now". Mainstream Adult Contemporary, perfect for the workday, with all 80's weekends and an enormous amount of variety and family-friendly programming. 103.9 SUNNY FM is welcomed in professional offices, restaurants, and retail stores.

103.9 SUNNY FM
targets consumers with a high disposable income.

Target Audience: 103.9 SUNNY FM is targeted for women 25-54 with the core being Women 25-49 and Woman 35-44 who want to hear a broader range of music from the decades when they were growing up into their adult lives.

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The adult female consumer is one of the most lucrative groups for local retailers and other businesses to reach.

Artist Profile:103.9 SUNNY FM is full of great hits from core artists like Katy Perry, Bon Jovi, Matchbox 20, Adele, Michael Jackson, Maroon 5, Alanis Morissette, Justin Timberlake, Pink, Journey, Kelly Clarkson and more.

103.9 SUNNY FM  continues to dominate in its target demo.

Get exposure to thousands of affluent customers each week with 103.9 SUNNY FM

Demographic Profile

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103.9 SUNNY FM  listeners have spending power.

Age: 103.9 SUNNY FM  targets woman in the prime 25-54 demographic.

Gender: Females 12+ favor 103.9 SUNNY FM.

-  60% of 103.9 SUNNY FM are female, 40% are male.
- The majority of this important demographic falls significantly into the 25 to 55 age group.

Household Income: 103.9 SUNNY FM listeners have high earning power.

Occupation: 103.9 SUNNY FM  targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.


Education: 103.9 SUNNY FM  listeners are well educated.

- Over 20% Completed college or more.
- Over 27% Have completed some college.
- Over 33% Completed high school.
- Over 50% of 103.9 SUNNY FM  listeners have attended college. 

family 14Number of people in household under 12 years of age:

- None 63%
- One 21%
- Two 10%
- Three or More 4%

103.9 SUNNY FM  listeners are in their prime earning and spending years.

Lifestyle Profile

103.9 SUNNY FM  targets affluent homeownersA huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

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- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

103.9 SUNNY FM  listeners are huge shoppers with purchasing power.

103.9 SUNNY FM  Listeners

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103.9 SUNNY FM's format allows advertisers to reach a large consumer group that can’t be reached with any other station.

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, and HDTVs.
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
- Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoyed going out to restaurants often every month. Almost 90% went out in the past month.
- Purchased men and women's clothing, children clothing, men's and woman's shoes and accessories.

golf 3Investments103.9 SUNNY FM  targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities103.9 SUNNY FM  attracts listeners who are actively participating in exercise and fitness, biking, golfing, gardening, and hiking. 

103.9 SUNNY FM  listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

103.9 SUNNY FM  listeners are in their prime income and spending years.

Here's Why 103.9 SUNNY FM  Targets Women

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80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.


Sponsorship Opportunities


The John Tesh Show specializes in providing positive and inspiring information to his radio listeners in order to help them live happier and healthier lives. His show, which is broadcast on 315 stations, employs 10 full-time researchers who comb through myriad publications and the Internet searching for practical and helpful tips on everything from training pets to saving money to improving relationships. 

Monday-Friday 7pm to midnight and Sunday mornings 5am to 10am



The Jim Brickman Radio Show, hosted by Jim Brickman, is now in its 20th year and heard in over 80 cities across North America.A live, syndicated show playing AC music from the 80's til Now, the show features well-known experts focusing on entertainment, lifestyle, pop culture, health, and wellness. 

Sunday nights 7pm to 11pm


Additional Sponsorship Opportunities

3 Hour Continuous Music Block
Studio Sponsorship
News, Weather & Traffic
Special Dedicated Weekends including Awesome "All 80’s Weekends".


103.9 SUNNY FM  Coverage Map
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