Station Profile

Format & Call Letters

Adult Hits - 103.9 Wayne FM -WWFW

Format Description

103.9 Wayne FM with its upbeat and unconventional “We Play Everything” attitude is the perfect radio station for advertisers to reach a unique affluent adult audience.

103.9 Wayne FM combines an enormous variety of music and puts it on one radio station with a fun laid-back attitude.

103.9 Wayne FM is unlike any other Fort Wayne radio station it plays a wide variety of music and styles from five decades. 

103.9 Wayne FM is designed to dominate the most sought after demographic in radio.

103.9 Wayne FM plays an extremely wide variety of hits from almost every major music genre including Rock, Pop, Oldies, and Country.  103.9 Wayne FM gives the listener the impression of total randomness, similar to listening to an iPod, but in actuality, it is carefully programmed and researched.  

103.9 Wayne FM's Wide Playlist: 103.9 Wayne FM play’s over 1,000 songs from five decades. We play twice as much music as traditional radio stations. 103.9 Wayne FM plays favorites from hundreds of artists, including Billy  Joel, Journey, Prince, Alanis Morrisette, Michael Jackson, Maroon 5, Queen, Madonna, Def Leppard, Foreigner, Fleetwood Mac, Aerosmith, Tom Petty, ZZ Top, Supertramp, Rolling Stones, Train, Eagles, U-2, Bon Jovi, Stray Cats, Peter Frampton, Goo Goo Dolls, Foo Fighters, Red Hot Chili Peppers, Aerosmith, Phil Collins, Creed, Pat Benatar, Van Morrison, Green Day, Eagles, Guns N' Roses, Men at Work, Prince, Led Zeppelin, Hall & Oates, Lynyrd Skynyrd, REO Speedwagon, The Doobie Brothers, Bruce Springsteen, Genesis, 3 Doors Down, Boston, Eric Clapton, Don Henley, Cyndi Lauper, John Mellencamp, Heart, AC/DC, Linkin Park, Peter Frampton, Cheap Trick, The Cars and more. 

103.9 Wayne FM allows advertisers to reach a large consumer group that can’t be reached with any other station.

103.9 Wayne FM's is designed to reach active consumers in their major acquisition years. These consumers have spending power.

103.9 Wayne FM is named after the city where most of our listeners live and work, Fort Wayne. We're proud to live here to better reflect our local community.

103.9 Wayne FM delivers listeners with a high disposable income in their prime spending years.

Demographic Profile

103.9 Wayne FM has a wide demographic appeal with consumers who have purchasing power!

103.9 Wayne FM  listeners have spending power.

Age: 103.9 Wayne FM  targets Adults in the prime 25-54 demographic.

Aproximate Listener Profile: 

Ages: 18-24 10% 
Ages: 25-34 15% 
Ages: 35-44 20% 
Ages: 45-54 25% 
Ages: 55-64 15%

Gender: Males 12+ favor 103.9 Wayne FM by a slight margin. Approximately:

-  53% of 103.9 Wayne FM are male, 47% are female.
- The majority of this important demographic falls significantly into the 25 to 55 age group.

Household Income: Adult Hit listeners in America have high earning power. Approximately:

- 35% of Adult Hit listeners in America have an income of over $75,000.
- 25% of Adult Hit listeners in America have an income of $50,000 -$74,999.
- 25% of Adult Hit listeners in America have an income of $25,000 - $49,999.
- Approximately 55% of Adult Hit listeners have an annual household income of over $50,000 a year.

Occupation: 103.9 Wayne FM targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Education: 103.9 Wayne FM  listeners are well educated. Approximately:

- Over 25% Completed college or more.
- Over 35% Have completed some college.
- Over 30% Completed high school.
- Over 55% of 103.9 Wayne FM  listeners have attended college. 

Investments:  103.9 Wayne FM targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 103.9 Wayne FM attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events music concerts & bars and restaurants.

Get your message out to thousands of potential new customers each week with 103.9 Wayne FM.

Lifestyle Profile

103.9 Wayne FM listeners are in their prime earning and spending years. 

Home: 103.9 Wayne FM targets affluent homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

103.9 Wayne FM delivers listeners with high disposable income.

103.9 Wayne FM Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Get more customers and increase sales with 103.9 Wayne FM.
  

103.9 Wayne FM  Coverage Map
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