Station Profile

Format & Call Letters

The Best of the 80's & the 90's - 103.9 Wayne FM -WWFW

Format Description

103.9 Wayne FM with its upbeat and unconventional attitude is the perfect radio station for advertisers to reach a unique affluent adult audience.

103.9 Wayne FM combines an enormous variety of music and puts it on one radio station with a fun laid-back attitude.

103.9 Wayne FM is unlike any other Fort Wayne radio station it plays a wide variety of music and styles from the 80's and 90's.

103.9 Wayne FM is designed to dominate the most sought after demographic in radio.

103.9 Wayne FM's Wide Playlist: plays favorites from hundreds of artists, including Journey, Prince, Fleetwood Mac, Alanis Morrisette, Michael jackson, Queen, Madonna, John Cougar Mellencamp, Bryan Adams, Blondie, Whitney Houston, and Aerosmith and more. 

103.9 Wayne FM allows advertisers to reach a large consumer group that can’t be reached with any other station.

103.9 Wayne FM's is designed to reach active consumers in their major acquisition years. These consumers have spending power.

103.9 Wayne FM is named after the city where most of our listeners live and work, Fort Wayne. We're proud to live here to better reflect our local community.

103.9 Wayne FM delivers listeners with a high disposable income in their prime spending years.

Lifestyle Profile

103.9 Wayne FM listeners are in their prime earning and spending years. 

Home: 103.9 Wayne FM targets affluent homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

103.9 Wayne FM delivers listeners with high disposable income.

103.9 Wayne FM Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Get more customers and increase sales with 103.9 Wayne FM.
  

103.9 Wayne FM  Coverage Map
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