Format & Call Letters
Contemporary Hit Radio (CHR) - WJFX FM
Reach over 93,900 consumers each week with WJFX.
HOT107.9 is Fort Wayne’s only CHR/Top 40 station. We play the most popular songs by the biggest artists of the moment, with a sprinkling of HOT songs from the last few years.
HOT 107.9 is also THE pop-culture radio station in Fort Wayne. Known industry-wide for our aggressive use of social media and technology,
HOT 107.9 sets the trends and keeps listeners plugged into everything that’s currently HOT.
HOT 107.9's core audience is adults 18 to 34 years of age. HOT 107.9 targets affluent females in their prime spending years.
HOT 107.9 Artist Profile: Artists includes Post Malone, Maroon 5, Selena Gomez, Ariana Grande, Imagine Dragons, Drake, Camila Cabello, Ed Sheeran, Taylor Swift, & Shawn Mendes and more.
HOT 107.9 is committed to its continued level of involvement in the community. HOT 107.9 provides the perfect atmosphere for successful advertising:a potent and effective sales force, and a loyal support staff dedicated to providing quality service.
HOT 107.9 personalities include the popular Bert Show mornings, mid-days with Taylor, afternoon drive with Robbie Mack and evenings with Cova.
HOT 107.9's CHR format is America’s No. 1 format by weekly cume.
HOT 107.9 delivers listeners with a high disposable income in their prime spending years.
Age::HOT 107.9 targets adults 18-49.
Ages: 18-34 43.4%
Ages: 18-44 59.7%
Ages: 25-54 49.4%
Ages: 35-64 37.4%
Gender: Females 12+ living favor the HOT 107.9 format. 60.6% of HOT 107.9 listeners are female while 49.4% are male.
Education: Over 60% of Americans who listen to CHR music have attended college.
Household Income: HOT 107.9's listeners have earning power.
- Over 25% of HOT 107.9 adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000.
- Over 20% have a annual income of $50,00 and $75,000.
- Almost 35% have an income over $75,000.
Occupation: HOT 107.9 targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.
Get exposure to thousands of potential customers each week with HOT 107.9.
HOT 107.9 targets home owners. A huge category with these consumers is home improvement and home decorating.
In the past year many of HOT 107.9 listeners have spent money on painting or wallpaper, remodeling bathrooms and kitchens, landscaping, carpeting or floor covering, replacing windows and other home improvements.
Where Listeners Live: Allen County: 81.9%, Adams County: 2.4%, Huntington County: 2.0%, Whitley County: 4.8%, Wells County: 2.8%. Source: Nielsen –Sp 14
Activities: HOT 107.9 attracts listeners who are very active participating in exercise and fitness, biking, golfing, and hiking. HOT1079 listeners enjoy going out to music concerts, sporting events, bars and restaurants more so than the average American.
HOT 107.9 targets listeners with purchasing power in the Fort Wayne and surrounding areas.
HOT 1079 Listeners
HOT 107.9 has wide demographic appeal with consumers who have purchasing power!
- HOT 107.9 listeners purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTV's, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 80% went out in the past month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.
Investments: HOT 107.9 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.
Activities: HOT 107.9 attractslisteners who are very active participating in exercise and fitness, biking, golfing, and hiking. HOT 107.9 listeners enjoy going out to music concerts, sporting events, bars and restaurants more so than the average American.
HOT 107.9 listeners are in their prime income and spending years.
Here's Why HOT 107.9 Targets Women
80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.
HOT 107.9 format allows advertisers to reach a large consumer group that can’t be reached with any other station.
Wake Up With HOT 107.9
Everybody on the Bert Show hates typical morning radio. “Real. Funny.” is the best way to describe what makes The Bert Show the success that it is!
From 5a-10a, listeners get intimate and vulnerable details of the cast member’s lives, mixed in with lifestyle advice, entertainment news, celebrity guests and laughs that keep listeners coming back for more!
It’s unscripted and uninhibited! We try to be the anti-morning show morning show. We’re real. We’re funny. We try not to tell stupid jokes that only we laugh at. We try to be compelling every minute we’re on for you guys. Some days you’re gonna laugh. Other days you’re gonna cry. Other days you’re going to tune us out for something way better. LOL. We don’t do this show for you. We do it with you. Thanks for listening.
Join The Bert Show weekdays 5am-10am on HOT 107.9.
• Studio Sponsorship
• Music Made Hot by hourly sponsorships
• Why Not Lunch
• HOT 9 at 9
• HOT Mess Mix Show
• Hot Mess Mini Mix Show
• Best of the Bert Show
• Sunday Night Slow Jams
• Weather & Traffic Updates
HOT 107.9 Coverage Map
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